Search Marketing Services
The ultimate goal of a website is to be visible to the market. Search marketing allows your website to move ahead in search rankings, get better visibility and improve its chances of netting new prospects.
There are a whole bag of tricks which can be used to get ahead of the lot. Some of the most popular ones are key word optimization, competitive analysis and targeted content, solid HTML coding and paid inclusions.
Email Data Channels has a dedicated team of search marketers. No matter where you currently rank on search, our team will, with a dedicated and granular approach to search marketing, pull it up. It takes a mix of various approaches to get the rank you need.
One of the most important features of our search marketing program is the research we put in on the current set up of the website. With over a decade of experience dishing out world class websites for our clients, we know that blindly incorporating these tactics may back fire.
Some of the few options we practice while undertaking search marketing are as follows:
- Key word targeted research: A thorough analysis is done on various keywords which the client site operates on, the competitiveness, how it works for them and push them, smartly.
- Market and competitor analysis: With a dedicated market research team, we will come up with a detailed report of how the market is working, its trends and the various strategies of key players.
- Analytics: A full search on the website, what is working for it and what is not, in a purely search oriented manner. We also have in-house analytic tools which can be incorporated into your website that give you real time reports on traffic and site usage, with an added bonus- lead generation.
- Content: Search engines are turning towards dynamic content, and we have a dedicated team who create web based content tuned for search bots.
Our focus will not just stop at Google, as there are many other search tools on the net. Another important focus will be on social sharing, bookmarking and such other related SEO based activities. On a whole, the entire process of search marketing will encapsulate wide reaching avenues allowing your site and business to be found not just easily, but by the right person.
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